Day 2 - eCommerce Search Ad Insight
Throughout December, Kantar Media will showcase some of its best content from across our global network of marketing teams in 2018. For 25 days in the lead up to Christmas we will summarise highlights of our content around specific themes, calendar events, newsjacking opportunities and thought leadership.
How are brands measuring their visibility on Amazon.com?
In March this year, Kantar Media launched a first-of-its-kind competitive intelligence tool for monitoring brand visibility on e-commerce sites.
The tool, eCommerce Search Ad Insight, is initially available for analyzing brand performance on Amazon.com in the U.S. It allows brands to gain insight into both their and their competitors’ sponsored and organic listing performance at the keyword level in order to optimize your paid search strategies on Amazon.com.
Throughout 2018 our U.S. team have been analyzing the data to reveal new trends to inform the strategies of those in the Amazon.com marketplace.
View the other days of data.