25 Days of Data - Day 22 - Ski sports in Germany

Who are the German skiers and how can they best be engaged?

Richard Freitag, Laura Dahlmeier and Eric Frenzel are German ski and snowboard stars that shined in the Olympic Games in PyeongChang. Sports-loving Germans cannot leave skiing out, Nearly 4.7 million German aged 15+ practice this sport!

But who are these German skiers?

What is their consumer behavior?

Which media channels are best to reach them?

This infographic will give you the answers!

Download the infographic (in German) here

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