25 Days of Data - Day 24 - Health and Beauty Marketing Trends

What’s driving the $10 billion U.S. health and beauty ad market?

Although recent headlines in the health and beauty aids market have centered on new, smaller disruptor brands and their use of social media, the truth is that the health and beauty aids (HBA) market remains dominated by a handful of global megamarketers and an even smaller number of megabrands.

Meanwhile, four key product categories—and a lot of old-fashioned advertising, including TV and print magazines—make up the overwhelming majority of HBA ad spending.

In October, Kantar Media collaborated with AdAge to publish to explore the marketers, brands, segments and media that drive nearly $10 billion in HBA advertising each year.

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