25 Days of Data - Day 4

Mobile phone models are consistently among the top retail keywords in paid search based on ad spend. For example, according to AdGooroo data mobile phone keywords account for:

  • 10 of the top 20 retail keywords over the past 12 months
  • 7 of the top 10 consumer electronics product keywords over the past 12 months

Mobile phone keywords are also among the top keywords overall. In July, for instance, there were 3 mobile phone keywords among the top 20 keywords across all categories, including ‘samsung galaxy s8’, which ranked 4th with $3.25 million in spend for the month. 

To explore mobile phone advertising in paid search we analyzed US Google desktop text ad activity on 268 mobile phone keywords, including both brand models and generic keywords, over the 12 month period from August 2016 through July 2017. Please see the Top 20 Keywords chart below for examples.

From August 2016-July 2017, 2,149 advertisers spent $72.8 million sponsoring the 268 mobile phone keywords at an average clickthrough rate of 3.41% and an average cost per click of $1.22.

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Advertiser

Click Share

apple.com

26.1%

att.com

13.4%

verizonwireless.com

10.5%

t-mobile.com

7.2%

samsung.com

6.6%

bestbuy.com

6.4%

sprint.com

5.1%

amazon.com

3.0%

gazelle.com

2.9%

target.com

2.3%

bestdeals.today

1.9%

virginmobileusa.com

1.4%

walmart.com

1.4%

boostmobile.com

1.3%

xfinity.com

1.2%

Other (advertisers with less than 1% click share)

9.3%  

Advertiser

Click Share

apple.com

26.1%

att.com

13.4%

verizonwireless.com

10.5%

t-mobile.com

7.2%

samsung.com

6.6%

bestbuy.com

6.4%

sprint.com

5.1%

amazon.com

3.0%

gazelle.com

2.9%

target.com

2.3%

bestdeals.today

1.9%

virginmobileusa.com

1.4%

walmart.com

1.4%

boostmobile.com

1.3%

xfinity.com

1.2%

Other (advertisers with less than 1% click share)

9.3%  

Advertiser

Click Share

apple.com

26.1%

att.com

13.4%

verizonwireless.com

10.5%

t-mobile.com

7.2%

samsung.com

6.6%

bestbuy.com

6.4%

sprint.com

5.1%

amazon.com

3.0%

gazelle.com

2.9%

target.com

2.3%

bestdeals.today

1.9%

virginmobileusa.com

1.4%

walmart.com

1.4%

boostmobile.com

1.3%

xfinity.com

1.2%

Other (advertisers with less than 1% click share)

9.3%  

Advertiser

Click Share

apple.com

26.1%

att.com

13.4%

verizonwireless.com

10.5%

t-mobile.com

7.2%

samsung.com

6.6%

bestbuy.com

6.4%

sprint.com

5.1%

amazon.com

3.0%

gazelle.com

2.9%

target.com

2.3%

bestdeals.today

1.9%

virginmobileusa.com

1.4%

walmart.com

1.4%

boostmobile.com

1.3%

xfinity.com

1.2%

Other (advertisers with less than 1% click share)

9.3%  

Advertiser

Click Share

apple.com

26.1%

att.com

13.4%

verizonwireless.com

10.5%

t-mobile.com

7.2%

samsung.com

6.6%

bestbuy.com

6.4%

sprint.com

5.1%

amazon.com

3.0%

gazelle.com

2.9%

target.com

2.3%

bestdeals.today

1.9%

virginmobileusa.com

1.4%

walmart.com

1.4%

boostmobile.com

1.3%

xfinity.com

1.2%

Other (advertisers with less than 1% click share)

9.3%  

A

Advertiser

Click Share

apple.com

26.1%

att.com

13.4%

verizonwireless.com

10.5%

t-mobile.com

7.2%

samsung.com

6.6%

bestbuy.com

6.4%

sprint.com

5.1%

amazon.com

3.0%

gazelle.com

2.9%

target.com

2.3%

bestdeals.today

1.9%

virginmobileusa.com

1.4%

walmart.com

1.4%

boostmobile.com

1.3%

xfinity.com

1.2%

Other (advertisers with less than 1% click share)

9.3 %




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