25 Days of Data - Day 7


The Great British Bake Off 2017 dominated Social TV discussions and attracted a consistently large, diverse viewership racking up Total Tweets 885.4K | Total Broadcast Window Tweets 496.6K | Total Impressions 325.9M | Total Likes 2.0M

Seven Day Lead Up

The three days before the show's launch saw increasing activity, which rose to 3.5K Tweets posted on the Monday. Of these, 20% were classed as showing Expectation, and 20% Admiration, as fans geared up for the Channel 4 spin on the loved baking competition.


Interestingly, activity was high on the 22nd with 6.4K Unique Authors posting 8.5K Tweets. This stemmed from excitement around the official release of competitor profiles with the @BritishBakeOff account penning the most RT’d post for the day, which shared the link to this information.

Series Overview – Key Take Outs

Looking across the series, GBBO 2017 has been the most discussed UK TV programme on Twitter since the 29th August, and the first episode holds first place with the biggest Broadcast Window Total for Tweets, across all UK shows since the beginning of August.


For a more detailed breakdown on the 2017 Bake Off series, click here



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