25 Days of Data - Day 8

In August 2017, global football star Neymar signed at Paris Saint-German and the result tidal wave of media that followed his record breaking transfer fee, showed the star power of the Brazilian prodigy. 

The impact of Neymar's signing to PSG dwarfed the arrival of previous global football superstars Ibrahimovic and Beckham. With Neymar being a marketing and sports icon with over 31 million followers on Twitter, Kantar Media took a look at how the signing performed in key media formats. 


To read the full article on Neymar's record breaking signing, click here (content is in French)



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