Super Bowl 50: More Than 49 Minutes of Ad Time

Super Bowl 50 featured the third largest amount of network commercial time from paying advertisers, surpassed only by the 2014 and 2015 contests. (The 2013 game had an unusually high number of ads due to delays caused by a blackout, but promos accounted for a much higher share of the volume.) Between the opening kickoff and the final whistle, CBS aired 39 minutes, 15 seconds of messages from brand advertisers.

When promotional spots from CBS and the NFL are included in the tally, the total volume of ad time swells to 49 minutes, 35 seconds, making it the second most cluttered Super Bowl in history as measured by ad time – second only to the Blackout Bowl. The game itself lasted 3 hours, 43 minutes (including halftime) which means advertising accounted for 22 percent of the total broadcast.

By comparison during the 2015 NFL regular season ad time was 21 percent of an average Sunday game.

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Super Bowl 50: The Numbers