Kantar Media awarded most innovative presentation during AEDEMO TV 2014
Over 300 delegates from across the country came together at Spain’s Public Opinion, Marketing and Market Research Association (AEDEMO) in A Coruña (Galicia) in February. The Spanish TV Industry Seminar is considered the largest meeting point for Media Research Professionals the Spanish event year.
Attendees at the event, sponsored by Kantar Media, discussed a variety of pertinent industry issues, including New Developments in Television Audiences Measurement. They had the opportunity to listen to Eduard Nafría; Technical Managing Director of Kantar Media Spain, who delivered a presentation focusing on ‘From TAM to VAM’. This presentation was awarded the Most Innovative Presentation Award, winning over the fifteen other presentations.
Nafria gave a detailed informative session regarding latest Video Audience Measurement developments, such as VirtualMeter and TimeShift, among other topics. Jordi Guix, Research & Insights Managing Director of Havas Media Group Spain, was distinguished with the Best Presentation award.
AEDEMO is part of ESOMAR (European Society for Opinion and Marketing Research).