Kantar Media pleased to take part in Spain's leading media research event AEDEMO 2015
Kantar Media was pleased to participate in Spain’s leading media research event, AEDEMO (Asociación Española de Estudios de Mercado y Opinión) this month. The event was held in Seville, Andalucia.
A number of topics were discussed throughout the seminar, including neuromarketing effectiveness, branded content, programming, planning and zapping.
The Award for the Best Presentation went to Marta Rojo, Audiences Research Director of ATRESMEDIA PUBLICIDAD and Antonio Ruiz, co-founder & Executive Manager of BRAIN HOUSE INSTITUTE, for their presentation ‘Be neuro, be effective’. The Most Innovative Presentation was awarded to ‘New forms of advertising commercialisation in this multi-screen world’, by Raúl Gordo, Research Director of PHD.
Eduard Nafría, the Technical Managing Director of Kantar Media Spain, delivered a presentation about Return Path Data (RPD) titled ‘RPD: TV audiences based on census data’, regarding the recent agreement between Kantar Media and ONO, a Spanish telecom company acquired by Vodafone.
Kantar Media also sponsored the welcome show, a flamenco spectacle with a Sevillana dancing with a horse. Also, the delegates received an amenity Kit called the RPD Kit (Reactívate, Prepárate y Despierta / Reactivate, get Prepared and Wake up!) with some energy boosting goods inside to ensure energy levels lasted throughout the week.
Watch the video below to see the impressive flamenco welcome show.