25 Days of Data - Day 12

Running is a hot topic, and in the last few years it has become a social phenomenon and has seen the rise of a various mobile apps such as Color Run, Mud Day and other "fun" races have helped to breathe new life into the sport.

With running such a hot sport, Kantar Media looked at the typical sport profile in Spain, Britain, Germany & France.

To find out more, visit our French website to view the infographic

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