25 Days of Data - Day 17

Education is a priority for Brazilians

Continuing our series looking at consumer preferences of Brazilians, Kantar IBOPE Media analysed the importance of education in Brazil.

Using TGI data, 78% of respondents who are enrolled in a teaching institution (public or private) are between 12 and 24 years old. 

Among respondents who are parents, mothers or legal guardians, 76% agree with the phrase "My children's education is a priority." The survey also indicated that 32% of respondents consume content related to education in the media (newspapers, TV, magazines or the Internet).

Click here to find out how music impacts the lives of Brazilians.

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Consumer & Audience Targeting
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Consumer Behaviour
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