5 new rules of PR crisis management
How to avoid or overcome brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Crisis? Does mass crisis communication still have a meaning, as it is immediately decrypted by social networks, media and publics?
Welcome to the new era of Crisis Public Relations. Today’s PR crisis management needs to adapt to different publics more finely. Media relations are part of every crisis but responding to media or convincing opinion leaders to ensure efficient crisis management is no longer enough.
The rules have changed. Here’s what you need to know…