25 Days of Data - Day 5

GoT S7 Twitter activity is snow joke

The much anticipated seventh season of Game of Thrones (GoT) premiered on HBO on 16 July 2017 and the excitement surrounding the hit series could not be missed. Kantar Twitter TV Ratings tracked over 4.4m tweets worldwide, spanning across 3 days from the day of the launch.

Leading the social buzz by country was the US, with close to 1m tweets alone, followed by significant social chatter in Brazil, the U.K, Spain and of course, ample social conversations from all over the world.

Admiration and expectation were highlighted as the top two most frequent emotions felt by fans over the course of the three days, which was a consistent pattern across all of the top ranked countries.

Fans reacted to Ed Sheeran’s cameo with amusement, as laughter was reported as the second most frequent sentiment whilst the season premiere aired. His appearance in the episode sparked a great deal of conversation during broadcast, with #edsheeran ranking in the top 15 hashtags relating to GoT.

Leading the top three most tweeted hashtags was #gameofthrones with 25.6%, followed by #gots7 with 24.4% and finally #winterishere generated 12.3% of the tweets.


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