Infographic - 10 years of in-game advertising at the Super Bowl

Against a backdrop of declining regular season ratings and increasing controversy, the NFL will stage Super Bowl LII in Minneapolis on February 4th with the game still far and away the premier event in the television landscape.

An analysis by Kantar Media of the growth of the Super Bowl over the past decade documents why the game is an advertising juggernaut and how it is growing, even this year, as the league and professional football in general faces challenges. 

Download the infographic here




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Advertising, Monitoring & Evaluation
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10 years of in-game advertising at the Super Bowl
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