Innovative TAM solution out of home viewing in Norway

The Norwegian TV industry has extended measurement to cover out-of-home viewing. 

Alexander Nielsen, Director of Research & Strategy, Discovery Networks Northern Europe presented at the World Audiences Summit 2015 sharing why they did this, the results they’ve uncovered and how this new data has been incorporated into the core Television Audience Measurement panel. He also looked to the future, focusing on how measuring ‘all TV’ provides ever greater insights into the viewing habits of the Norwegian population.  Watch Alex's full presentation below. 


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