A snapshot interview with Bas de Vos of SKO

Bas de Vos is Managing Director of SKO, the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands. In this snapshot interview he updates us on the total video solution operating in the Netherlands, with campaign data now available.

For the latest updates on this total video solution, click the links below. 

• Kantar Media & VINEX launch new planning currency for internet audience ratings
• Kantar Media breaks new ground: Campaign reporting for online TV & Video launches in the Netherlands