Linking Olympics performance and sport interest
Published on:
18 August 2016
Countries used to winning lots of Olympic medals tend to be those particularly engaged with sports. Consumers with a real interest in sport comprise over half the adult population of the USA and over two-thirds of those in the biggest cities in China. Clearly, in a pan-market campaign, the countries to invest most heavily in when reaching sports fans are those where they are most prevalent.
Download the full infographic