Presenting the next frontier of cross-media measurement

Published on: 14 November 2016

Solution: Audience Measurement

Paul Goode of comScore and and Isabel Serrano of Kantar Media present an overview and update of our strategic alliance in the video below. They outline the opportunities available by bringing capabilities from across Kantar together, the reporting scope of our joint cross-media measurement solution, and the different models that are available to suit varying market requirements.