La Liga Giants Dominate UEFA Champions League Social Ranking

The UEFA Champions League takes centre stage once again this week with many of the groups still in the balance in the pursuit of a place in the last 16.

Off the field, analysis by Kantar Media has revealed the chasm of social media following between the elites of European football and the other competing clubs. Kantar Media analysed follower counts across Facebook, Twitter, Instagram & YouTube for each of the 32 clubs in this year’s competitions.

The findings included:

  • Reigning Champions Real Madrid top the ranking – the only club with more the 200m followers across the four platforms.
  • FC Barcelona came second in the ranking, although have the most subscribers to their official YouTube channel (5.5m)
  • Manchester United are the highest-ranked English Premier league side with more than twice as many followers as the next English club, Liverpool.
  • Together Real Madrid, Barcelona & Manchester United have more followers across these channels than the other 29 clubs in the UEFA Champions league combined.
  • Clubs from six different nations make-up the top ten most followed in Europe: Spain (Real Madrid & Barcelona), England (Manchester United, Liverpool & Manchester City), Germany (Bayern Munich & Borussia Dortmund), Italy (Juventus), France (Paris Saint Germain) and Turkey (Galatasaray).

View the full ranking with our infographic. Click on the image to open in full size:

Infographic showing social media ranking of UCL teams

To learn more about Kantar Media’s social media solutions for the sports industry, please get in touch with a member of the team.

Methodology Kantar Media counted All the UEFA Champions League clubs playing at the current season (group stage only). Only verified accounts and/or officially declared profiles are considered. Data is gathered through platform displayed public figures. Declared data is not considered. (Facebook, Twitter, Instagram and YouTube). Facebook tracked data: Profile Likes |Twitter tracked data: Profile Followers | Instagram tracked data: Profile Followers | Youtube tracked data: Profile Subscribers. Data collection: Oct-31-2018 - only data from the clubs' official profiles.



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Andy Brember


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