Team GB Golden Couple go for Twitter gold
Golden Couple Trott and Kenny run rings around Team GB’s medal target and score highest UK Twitter Peak Yet
Laura Trott and Jason Kenny’s golden performances in the Velodrome on Tuesday night helped #TeamGB smash their Rio medal target, and prompted the highest single peak minute about #Rio2016 from UK Tweeters so far.
According to the latest data from Kantar Twitter TV Ratings, Kenny’s golden moment claimed the most socially engaged 60 seconds of the 2016 Olympic Games yet, with 12,570 Tweets sent in a single minute and a colossal 42,734 UK Tweets sent in the 5 minutes following his victory! The win took Kenny to a total of 6 Olympic golds, ahead of Sir Bradley Wiggins and equalling Sir Chris Hoy’s British record.
Trott’s fourth gold medal makes her the most successful female British Olympian, having retained her onmium title earlier in the evening in spectacular fashion to the crowd’s – and Twitter’s – delight. Over 16.3K UK Tweets were sent in the 5 minutes following her decisive victory, with “successful” “deserved” “amazing” and “dominated” among the most mentioned-words in our Tag Cloud from UK Tweeters.
The cycling superstars were the talk of Twitter for the whole day, with Kenny mentioned 62,926 times and Trott mentioned 49,566 times in the 24/7 tracking period for Tuesday. Trott’s handle was also the most-interacted with by Tweeters for Tuesday with over 47.8K mentions, and fiancé Kenny’s handle third most-interacted with, earning 32.7K mentions from UK Tweeters. The historic night for British cycling saw both #gold and #cyclingtrack among the Top 5 most-mentioned hashtags for Tuesday’s UK Twitter tracking, with Admiration and Joy the top two emotions present in UK Tweets for the whole day.
Elsewhere there was success for the youngest member of #TeamGB, gymnast Amy Tinkler, who earned a bronze medal in the women’s gymnastics floor final – finishing behind the two American teammates Simone Biles and Aly Raisman. The 16-year-old’s impressive performance saw 5,872 UK Tweets sent in 5 minutes, and ensured her handle was 5th most-mentioned for the whole day with 9,096 mentions.
But it was to be a night of landmark medal success for #TeamGB, which came after Jack Laugher’s performance in the diving pool saw him add a silver from the men’s 3m springboard to his earlier gold from the synchronised event; his name was mentioned over 2.7K times on Tuesday - with “diving” mentioned 11.2K times for the day. Laugher’s medal placement shortly after Trott and Kenny’s successes in the Velodrome officially brought the UK’s current medal total to 50, in Britain’s most successful away Olympics to date.
With 5 days to go, how much more medal success and Twitter buzz will #TeamGB achieve at #Rio2016?
Source: Kantar Twitter TV Ratings