There needs to be trust in TV and video measurement systems. Their primary function as a common currency – a universally-understood and trusted metric - means that the industry must always adopt an open and transparent approach to measurement. It’s vital there is engagement and collaboration. Black box solutions can undermine trust.
Working in partnership
We collaborate with industry bodies and associations to inform the market how measurement works and to ‘demystify’ the techniques used.
Many of our teams conduct open days for journalists and TV audience measurement professionals and we regularly release reports and papers about industry trends.
We host the annual World Audiences Summit, bringing together senior decision makers to discuss and debate the latest innovations, best practice and case studies in audience measurement and media research around the world.
Our experts work closely with auditors and accredited bodies to ensure our panels meet the highest standards.
“[The] appointment [of Kantar Media as TV Measurement service provider] marks a significant investment for the media industry in Thailand. We will have accurate and audited audience measurement for viewing across platforms reflecting consumers viewing habits. Advertisers can spend their media budget with efficiency. With full access to information, broadcasters can improve their programming continuously.”
Wannee Ruttanaphon, President of the Media Agency Association of Thailand (MAAT)
Contact us to find out when our next industry event will take place in your market, or to book a meeting with us to learn more about how audience measurement works.
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