Why is the future going to be hybrid?

A “hybrid” measurement is referred to across the world for the future of audience measurement but what are the benefits and the impact for advertisers, agencies and broadcasters?

We asked some of the industry’s key thinkers their thoughts on the future. What are the needs of the industry? What are the demands from advertisers, agencies and broadcasters for the complete view of their audience across platforms? Find out more in our video below.


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