Peter Scott joins Kantar Media as Client Director
From emerging patterns in ad blocking to the rise in smart speaker ownership, consumers are finding new ways to advance and evolve their media consumption.
How can marketers grab the attention of this valuable group?
Our connected intelligence solutions provide clients with a holistic understanding of the changing media landscape.
Both native ads (sponsored content, native social advertising…) and native/distributed content (Facebook Instant Article, native video…) are fast growing distribution channels that could be a mistake to neglect. Take a look at this infographic to know how to use them for PR!
Find out more
To celebrate the birthday of Google, we look at the evolution of consumer’s behaviour when it comes to internet usage methods of connection using our TGI study data over the last 18 years.