Adgooroo and Boost Media partner to improve paid search performance
AdGooroo, a Kantar Media company and global leader in search marketing intelligence, and Boost Media, the leader in creative optimization marketing technology, today announced a partnership to benefit marketers by utilizing competitive insights in conjunction with ad copy optimization to improve paid search campaign performance.
Ad copy optimization is one of the most effective tools in paid search marketing for marketers to increase clickthrough rates, raise their search engine Quality Score, and drive more traffic and conversions. However, writing and optimizing ad copy is a challenge for many marketers due to scale, constrained resources and lack of insight into what drives ROI.
Boost Media offers a solution by combining the power of a curated marketplace of human writers and designers with a robust SaaS platform to generate high-performing ad copy at scale. Boost Media’s technology has powered more than $1 billion in paid search ads for 150 premium global brands across the retail, education, financial services, healthcare, insurance, casual gaming, auto and travel verticals. AdGooroo provides competitive paid search insights that enable marketers to benchmark and improve their campaign performance relative to their top competitors on the search engines. AdGooroo’s paid search data includes ad copy, keywords, ad spend, clickthrough rates, cost per click and more for more than 2 million advertisers in 50 countries.
By combining the Boost Media and AdGooroo services, search marketers are able to quickly create new messaging strategies, measure the results relative to their top search competitors, and continually make improvements to maximize campaign performance over time.
"Most marketers are still relying on the same templates and formulaic processes used for years. The current approach to ad creative development fails to connect brands with their customers. The AdGooroo and Boost Media partnership will provide marketers with unique competitive analysis tools and improve the speed, diversity and quality of ad creative," said Boost Media CEO David Greenbaum.
"We’re very excited about the AdGooroo and Boost Media partnership and believe it will enable our clients to not only improve their paid search campaign performance, but gain a greater understanding of which creative strategies work, and just as importantly, why those strategies work," said Richard Stokes, CEO of AdGooroo.
AdGooroo is a Kantar Media company and global leader in Search Marketing Intelligence that helps the world’s best known brands and their agencies achieve a competitive advantage in the search marketplace. Founded in 2004, more than 4,000 search marketing professionals trust AdGooroo for reliable, actionable insights to uncover their top competitors’ paid and organic search strategies and improve their own campaign performance. Offering a complete picture of the search marketing landscape, AdGooroo enables clients to view current and historical data—including spend estimates, performance statistics, keywords and ad creative—for virtually any advertiser’s text ad and product listing ad campaigns across desktop, tablet and mobile search in more than 50 countries.
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
About Boost Media
Boost Media is the leading creative optimization platform for marketers managing search, social, video, or display advertising. Boost Media brings together an automated insight and analysis SaaS platform with the largest curated marketplace of writers and designers, all focused on improving the creative layer of digital marketing. Boost Media helps marketers increase the profitability of their campaigns by saving time and improving the results of their creative development efforts. The combination of actionable insights, with diverse and scalable creative sourcing, increases consumer engagement and improves campaign ROI.
With over 1,000 experienced writers and designers in the Boost Marketplace, Boost Media can provide the scale and fast reaction time to meet the most demanding digital campaigns. Marketers can gain peace of mind from a system designed to monitor and report issues and opportunities in the creative layer. Creative optimization remains the last mile of the digital marketing cloud and Boost Media provides the tools and marketplace to improve consumer engagement.
Boost Media, the leader in creative optimization, has delivered more than $1 billion in optimized digital ads for leading brands. Based in San Francisco, Boost is used by more than 150 leading global brands to drive marketing campaign performance. To learn more about Boost Media, visit us at www.boostmedia.com.