Kantar Media launches Yellow News in Ireland
Investment in Ireland with new media monitoring service designed to meet the needs of clients who require a full view of what’s driving their profile in the media and that of their competitors for an annual fixed fee.
Dublin, 21 March 2018: Kantar Media, a global leader in media intelligence, today announced the launch of Yellow News, a media monitoring service for clients in Ireland. Yellow News, currently used by 2,000 firms worldwide, will allow clients to identify what journalists, influencers and consumers are saying about their brand in real time across all media channels and to evaluate their communications performance, all within a fixed budget.
The service provides clients with a 12-month fixed fee service that includes unlimited keyword searches and an unlimited volume of coverage. This innovative service provides clients with an invaluable insight to their brand reputation and a single integrated platform to assess communication strategy across all media channels (broadcast, social print, and online). For social media monitoring this includes key channels such as Twitter, Facebook, YouTube and over 20,000 influential blogs and forums.
Eimear Faughnan, Managing Director, Kantar Media Ireland said: “Kantar Media is delighted to launch Yellow News in the Irish market. This is an innovative offering where businesses can gain a holistic view of their media coverage, enabling them to quickly identify what is driving conversations about their brand and that of their competitors. As the leading media monitoring agency in Ireland, it was important that we continue investment in the marketplace, delivering products that meet the needs of our varied client base.”
Eimear continued: “With Yellow News, the single fixed-cost model gives our client’s peace of mind with 100% budget certainty. In-depth reporting and analysis enables clients to benchmark time, effort and costs against the value of their coverage and report back on how their PR or marketing campaigns worked in achieving specific objectives.”
As part of its continued commitment to supporting clients in accessing its services, Kantar Media has welcomed two additional members to its dedicated Irish client services team based in its Dublin and Belfast offices.
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value.
For further information, please visit us at www.kantarmedia.com
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