Planning & strategy

Our data and services help clients optimise channel planning by understanding consumers’ brand consumption habits and affinities, lifestyles, attitudes and total media exposure.

Our data is used to shape go-to-market strategies by monitoring competitive ad placements and spend as well as current brand exposure and sentiment.

Our consumer audience profiles and media intelligence powers dashboard reporting, internal planning tools, or can be accessed for use through trading desks and data management platforms. 

Data for planning and strategy include:

  • General consumer & media consumption segments
  • Sports aficionados
  • Heath & Wellness panel USA
  • Competitive ad spend
  • Political ad occurrences, spend and creative
  • Inventory avails & rate cards
  • Brand reputation
  • Social TV data

Latest thinking from Kantar Media

Twitter TV Study UK 2014
A year in the life of TV and Twitter in the UK
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