Targeting & automated trading
Our data adds value to automated media trading. Quality and representative data is used by buyers to target audiences more precisely. It is also used by sellers to surface inventory and market audiences to buyers.
This video gives a quick overview of the value we deliver to automated trading.
Data to inform automated trading includes:
- Consumer profile segments that go beyond demographic targeting
- TV tuning segments for cross-media analysis
- Ad occurrences to identify brand clutter or whitespace opportunity
- Automated guaranteed and private marketplace inventory availability and pricing for media planners
- Brand sentiment to inform creative, social or native campaigns