TGI Consumer Data: All-round consumer understanding
Consumer habits are changing all the time. Yet the need to have verified and high-quality data on consumer behaviour is still the same.
TGI Consumer Data gives a complete understanding of consumer behaviours and attitudes. It enables more effective marketing and advertising for media owners, media agencies and brand owners.
TGI Consumer Data draws upon a huge breadth and depth of consumer characteristics and behaviour. It gives a clear profile of media consumption (print, TV, radio and online), product and brand usage, attitudes, motivations and beliefs, and many other consumer behaviours.
These essential consumer insights build real consumer understanding and audience profiling for media planning and buying.
We work with Media Owners’ sales teams to profile audiences whether on print, TV, radio and digital media channels. They can identify the unique composition of their audience – in lifestyle, attitudinal or consumer terms – and use this to demonstrate their competitive value to Brand Owners.
We help Media Agencies to optimise media planning by identifying the right target audiences against the right advertising activation choices. This enables them to efficiently address the objectives of Brand Owners.
Brand Owners’ marketing and research teams can enhance strategic planning by effectively segmenting customers and identify gaps in the market.
Our TGI Consumer Data is based on surveys among online and offline panels of consumers. All respondents first meet pre-qualifying criteria to ensure a representative sample. Then they answer all the questions on the study (either online or on paper questionnaire).
This ensures it is completely “single source”. It enables us to see not just what each consumer does, but how those activities and pastimes are connected to each other.
TGI Consumer Data also suits clients that operate globally, and need consistent data across different locations. We operate globally with a breadth and depth of data that is simply not available elsewhere.