We measure what media people actually consume, to give advertisers, agencies, broadcasters and content owners a true understanding of the merits of individual media and to help them optimise their media strategies.
Changing TV, video and digital consumption habits make it increasingly important to understand audiences. We measure TV audiences across all platforms and devices, helping broadcasters assess and determine their programming and advertising space, and agencies plan successful campaigns.
We have met the challenge of measuring radio audiences across different devices and different platforms by delivering approaches to the meet the need of each market.
We use a range of innovative measurement and integration approaches to give our clients a ‘total readership’ figure for their news and magazine brands across all platforms, whether traditional print or digital.
As audience consumption changes and advertisers increasingly run integrated campaigns across different media, it has become more important to measure accurately and consistently across different media. We have developed unified measurement approaches across different media channels.
We make it easy for media owners, planners, and buyers to draw the insights they need from the most comprehensive audience measurement and Social TV data. Our analysis and planning software tools enable clients to turn data into actionable insights.