Yellow News: Monitoring and analytics across every media channel, for a fixed cost

Yellow News is a comprehensive media monitoring and analytics service enabling clients to identify in real time what’s driving their coverage and profile and demonstrate the value and return on investment of their PR and communications strategy.

Catering for businesses with a fixed budget, clients can identify the impact of their communications and marketing activities across all media channels – print, social, broadcast, online.

Identify the full impact of your activity

Through a unique single integrated platform, clients have a 360-degree view of what’s driving their media profile and landscape across all media channels:

  • Print Media Monitoring - National newspapers, weekly and regional newspapers, business and consumer press.
  • Social Media Monitoring - Keep on top of your profile across every social channel – Twitter, Facebook, YouTube, blogs and forums
  • Broadcast Monitoring - 24/7 TV and radio coverage, covering all Irish national and regional TV and radio media, including commercial stations
  • Online Monitoring - Track online news and newswires

Unlimited coverage with budget certainty

Unlimited coverage with no volume caps across all media channels ensures clients receive continual coverage, even at times of crisis. Our fixed-fee pricing model gives 100% budget certainty – clients know their annual monitoring spend upfront for the whole year, regardless of unforeseen circumstances.

A trusted partner, responding to your local needs

Our clients are supported by the largest media monitoring client services team dedicated to the Irish market and a business built on over 25 years of global media monitoring practise. Clients benefit from easy access to local expertise, professional support and training and the flexibility to amend their brief in order to keep up with the ever-changing media landscape.

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