Brazil’s confed cup: did football’s reputation win or lose?

FIFA Confederations Cup Brazil 2013 triggered a huge amount of buzz in social media, among which the discussion regarding the rising protests and the actual games definitely dominated the whole space.

This report however has been created to look beyond football and protesters and find out, how Brazil and the Confed Cup is being perceived in Europe from a tourist’ point of view. In order to answer this question, Kantar Media monitored and collected 11,723 Confederations Cup related posts during the Cup period from a comprehensive social media coverage, then filtered out 1,213 posts regarding tourist topics English, German, Spanish, French, Italian.

Based on Kantar Media’s social analytic technology and experienced analysts, we present you our findings here.

The social media report is available to download for free here:

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