The Audi TT: The most talked about car at Geneva motor show
According to the most recent report by Kantar Media’s automotive evaluation team – Audi’s new TT was the most talked about model at the 2014 Geneva International Motor Show between both online news and blogs (6.04% of mentions) and social media (4.36%). The Ferrari California T took second place, with 5.96% of posts in online news and blogs and 3% in social media.
Generally the most popular exhibits among social media users were performance and luxury cars. With 2.25% of mentions, the Honda Civic Type-R Concept took third place, while the McLaren 650S ranked fourth with 2.10% while the Lamborghini Huracan made fifth place with 1.67%.
However, online news and blogs placed more focus on the new generation of city cars that were unveiled at the show – four of these ranked in the top ten models. In the overall ranking for online news and blogs, Peugeot’s 108 took fourth place, with a score of 4.45%, closely followed by the Renault Twingo with 4.12%. The Citroen C1 and Toyota AYGO took seventh and tenth place with 3.79% and 3.11% respectively while Peugeot’s 308 took eighth (3.38%) after being named European Car of the Year.
Methodology: Kantar Media’s analysis is based on volumes of articles or posts from one month before the first press day (February 4th, 2014) to the end of the second press day (March 5th, 2014) in English, French, German, Italian and Spanish.
Sources for online news are key global media outlets and blogs tracked by Kantar Media using the Autotracker online analysis tool. Sources for social media coverage included Twitter, Facebook, forum posts and comments of video sites including YouTube. All articles or posts must discuss or tag the show, be that “Salon international de l’automobile Genève”, “Geneva motor show”, #SIAG or other linguistic variants.