The Media Halo: A brand new model for media strategies
New analysis of popular media theory presents an innovative approach to successfully integrate paid, owned, earned – and social – media campaigns.
Kantar Media’s white paper, "Introducing the Media Halo – a New Model for Paid, Owned, Earned and Social Media" provides a brand new framework for creating truly integrated media strategies. Its innovative approach focuses on the Brand Experience, and the potential of social media to carry it far beyond the boundaries of mainstream advertising, marketing and PR channels.
The study in full can be downloaded here: http://newsintelligence.kantarmedia.co.uk/ressources/white-papers/media-halo