The year ahead, PR trends for 2014
Public Relations pioneers have started to embrace new technologies, new channels, and new disciplines like content marketing and brand journalism. But, in the eyes of the public and the minds of our clients, advertising and marketing is still where the innovation happens.
Let’s make 2014 the year when all this changes. This White Paper introduces the new technologies available to us as communicators, and the new practices that these innovations bring with them.
The white paper is available to download for free here: http://newsintelligence.kantarmedia.co.uk/ressources/white-papers/year-ahead