Key global trends in car ownership and purchase intention

With cars such a high-ticket purchase, the automotive market attracts fierce competition amongst manufacturers constantly seeking any way of getting an edge on the rest of the market with their marketing and advertising. 

This is only increasing as consumers in emerging markets gain enhanced purchase power. Our TGI studies reveal fluctuations in key consumer motoring habits across various markets around the world.

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Full PDF Report (7 Pages)

The report reveal in detail the - often dramatic - fluctuations by market of consumers who have a car, what sort they have and who is seeking to buy a new car in the future.

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