The 10 Golden Rules of Audience Measurement for TV & Video
The world of media consumption is evolving at an ever-rapid pace, and the audience measurement industry has a responsibility to evolve alongside it.
At Kantar Media we recognise the need for clarity and certainty about the current and future best practice for audience measurement so we’ve laid out a set of 10 Golden Rules.
These embody our view of where audience measurement stands now and, more importantly, where it is going. We hope you find them a useful guide to the continuing evolution of the measurement industry.