Free media monitoring: a myth?
With economic pressures at the forefront of many minds, the temptation to make budget cuts is strong . But what does it mean to cut your media monitoring budget? Can a company stay on top of their media reputation for free? In this white paper, Kantar Media examine the components of an effective media monitoring service: a decision-making tool for institutions, PR agencies and brands. First of all, we investigate the fundamental steps of media monitoring. Then we discuss the steps between collecting and connecting the data to managing its distribution. By answering these questions, we can understand how the media monitoring process underpins each step of a client’s decision-making process.