In a commitment to further growth and development in the APAC region Kantar Media, a global leader in media intelligence, today announced that Coolio Yang has been appointed as CEO of Kantar Media CIC, the specialist social listening and insights business. Yang joins directly from Ogilvy & Mather and brings more than 13 years of experience and expertise in marketing and advertising.
Kantar ‘Trust in News’ study reveals ‘mainstream news media’ reputation remains largely intact while social media and digital-only news platforms sustain major reputation damage as result of ‘fake news’ narratives during recent election cycles.
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