Kantar and Ipsos have been awarded the contracts to deliver the world’s first true cross-media total audience measurement solution in the Netherlands. Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.
Awards haul makes Kantar the leading specialist Media Measurement & Evaluation Company at AMEC 2020
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