Kantar Media secures change-maker Bas de Vos to spearhead audience data innovations

De Vos to lead continued developments in audience data within targeting and activation systems.

Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos as Global Director for Audience Targeting & Activation. 

De Vos, who joins directly from GfK, brings over 20 years of media measurement and digital experience to Kantar Media. De Vos will lead the evolution of Kantar Media’s audience offer, connecting gold standard currency measurement, third party audience data, digital behavioural data and consumer insight to drive better targeting decisions.

Commenting on the appointment Andy Brown, Global CEO and Chairman of Kantar Media said, "I am delighted to be welcoming Bas to Kantar Media. His achievements as Managing Director for SKO Netherlands (JIC for video measurement) are recognised across the industry. His deep knowledge of the digital ecosystem and the TV & video industry will ensure Kantar Media continues to develop holistic, future proofed solutions for our clients."

De Vos said, "I am delighted to be joining Kantar Media in this new role. The role of multi- channel measurement has never been more important than in today’s digital landscape and I look forward to being able to bring to bear the combined expertise and scale of Kantar Media with my vision for digital audience measurement solutions.”

De Vos will join Kantar Media in June and will join the Kantar Media Global Product function.

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