Best-in-class metering technology meeting new demands
As the nature of TV viewing changes audience measurements presents new challenges. So it is all the more important that our portfolio of metering technology can meet them.
We have a range of different metering technologies that can measure audiences across a variety of market conditions, regardless of the penetration of the local communications infrastructure including broadband, 3G and 4G.
Though technology and audience habits are changing, our clients need for accurate, high-quality panel data does not. Much of our fixed metering is modular, enabling us to configure the technology for the local market.
We are also committed to research and development. Our innovation in next-generation metering technology is in line with emerging viewing habits and technologies so we can continually deliver the most accurate and rich data.
Technology for all viewing behaviour
PeopleMeter technology measures what is being viewed on TV sets whether live, time-shifted and on-demand, and with a simple intuitive handset registers who is viewing.
Online PeopleMeters measure live, time-shifted and on demand viewing, whether on tablets, smartphones, laptops or computers. In this case the content and the source of video can be identified to build a picture of that panel member’s viewing habits.
As homes have an increasing number of connected devices, we wanted to make it easier for panelists to record all of their viewing behaviour. Our latest online metering technology (codenamed FocalMeter) was developed to address the issue of measuring the rapidly increasing viewing of IP delivered video.
It’s installed within the home network, a bit like a router, to monitor home network traffic. Once installed, all new devices joining the home network are automatically registered – tablets, smartphones, smart TVs and computers – with some panelist login capabilities for shared devices in order to improve compliance.
As popularity of SVOD operators such as Netflix and Amazon grows, this new technology has the capability to monitor the frequency and time spent viewing these platforms. The technology will be part of the recently-announced TVOV Total Video system we are setting up in Norway, and more countries will be announced soon.
Working with these technologies builds on our track record. We have deployed over 100,000 PeopleMeters across the world since the first fixed meter was designed and developed in the UK over 30 years ago.