25 Days of Data - Day 22 - Ski sports in Germany

Who are the German skiers and how can they best be engaged?

Richard Freitag, Laura Dahlmeier and Eric Frenzel are German ski and snowboard stars that shined in the Olympic Games in PyeongChang. Sports-loving Germans cannot leave skiing out, Nearly 4.7 million German aged 15+ practice this sport!

But who are these German skiers?

What is their consumer behavior?

Which media channels are best to reach them?

This infographic will give you the answers!

Download the infographic (in German) here

Want to go further?

We offer insight into what makes consumers tick, and a deep strategic understanding of the buzz around brands, programmes, products and people. This enables advertisers, agencies and media owners to decide how to identify, target and reach key consumer audiences. We do this with the most comprehensive insights into online and offline behaviour and attitudes, media consumption, product and brand use. We also have highly specialist expertise in understanding both sport and next generation technology to enable audience engagement through their companion screen. Find out more

Related solutions

Consumer & Audience Targeting
Read more
Audience Profiling
Read more
Consumer Behaviour
Read more
Read more