Day 7 - FIFA World Cup

Throughout December, Kantar Media will showcase some of its best content from across our global network of marketing teams  in 2018.​ For 25 days in the lead up to Christmas we will summarise highlights of our content around specific themes, calendar events, newsjacking opportunities and thought leadership.​

2018 FIFA World Cup: How does the integration of Kantar Media solutions help the development of media analysis?

The Russia 2018 FIFA World cup caught worldwide attention and shook up the media industry. The event provided an opportunity to explore the strength of Kantar Media’s portfolio and deliver a beautiful sample of connected intelligence capabilities in Latin America. Using various solutions and AdHoc research on expectations, Kantar IBOPE Media shared some interesting and extensive data and insights with some market players. 

Kantar IBOPE Media were also able to track the most celebrated moments and emotions expressed on Twitter during the matches, using the Kantar Social TV Ratings insights. The sports broadcasts had a high social engagement rating and by using KSTR, were able to develop a deeper understanding of this audience behaviour. 

The Ad Intelligence data presented a broad vision of brands’ efforts during FIFA World Cup broadcasts and the Target Group Index exposed important insights on the consumption habits of Latin American soccer fans. 

This project showed how Kantar IBOPE Media data and insights offer intelligence and complete understanding of the constantly changing media landscape. Check out the infographic (in Portuguese) below.  Click on the image to view the full size.

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