Audiences Matter Newsletter

Welcome to Audiences Matter – Kantar’s attempt to simplify the complex world of media research and offer some insights into the major issues and opportunities facing the industry.

You can find our latest newsletter editions below.

• March 2020 - Audience Matter -  Latest learnings on Cross Media Audience Measurement
• Nov 2019 -  Audience Matter - Our view on Video Audience Measurement
• Jul 2019 - Audiences Matter - BARB commission's Kantar's Focal Meter
• Apr 2019 - Audiences Matter - Looking over the wall(ed garden)
• Jan 2019 - Audiences Matter - From 2018 to 2019: onwards and upwards
• Oct 2018 - Audiences Matter - Latest news and insight in audience research

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