Leveraging technology and expertise. Old solutions for new problems in Pakistan.
Medialogic provide the TV audience measurement service in Pakistan. In this presentation, Medialogic CEO Salman Danish Naseer, explains how we are working together to deliver solutions to the challenges faced by other developing markets.
These centre around conflicting demands caused by:
- A large population in a smaller TV advertising market
- Population spread across rural and urban areas
- Meeting the needs of both national and regional channels
Watch the presentation below to see how Medialogic have managed to strike the right balance between what the market needs in an efficient way using our technology and piloting new techniques to integrate census device data from set top box devices and IPTV services.