ABTA Travel Marketing Seminar

Date:24 May 2018 - 24 May 2018
Time:09:30 - 17:00
Location: The Hive 51 Lever Street Manchester M1 1FN
Solution: Insight Solutions


Join us at ABTA's Advanced Travel Marketing Seminar in Manchester on 24th May.

We will be presenting findings from our new 'Holiday Pioneers' project exploring how the holidays landscape in Britain has changed in recent years.

With popular activities changing and media reports of latest travel crazes sometimes giving a distorted view of what consumers are really doing on holiday, our project focuses on three key new prominent types of 'pioneer' traveller: Experiencers, Independents & Motivateds. For each of these we will cover:

  • What makes their holiday behaviour 'pioneering'
  • Size, demographic and psychographic profile of the segments
  • How they prioritise holiday budget between travel, accommodation, activities etc
  • Top destinations aspired to: everywhere form Bora-Bora to Cornwall
  • How they talk about travel on social media

Find out more