PRCA National Conference 2018
Join us for the national conference of PR industry association the PRCA, on 21st September, where we are delighted to be hosting a panel discussion chaired by our Managing Director of Media, Agency & Rights Holders, Marcus Gault. See below for the topics to be discussed at the panel session.
To find out more about this event, please click here.
Is PR punching its weight in today’s wider communications mix?
Today’s Marketing and PR Communications leaders are faced by an ever increasing range of channels and communication formats (paid, owned and earned) through which to reach their audiences. Our research demonstrates the multiple touchpoints consumers are using today to inform their opinions of brands and, ultimately, their purchase decisions.
In this context, what role should PR be playing in the overall communications mix to have a positive impact on its audience?
With our panel of industry experts, we’ll explore the role of PR relative to alternative communication formats in influencing consumers in their purchase journey and explore what role it has throughout the funnel, from driving awareness through to purchase decisions. As the media landscape and consumer habits rapidly evolve, is there an opportunity for PR to play a new or different role and, if so, what are the barriers to implementation?