Kantar, the world’s leading data, insights and consulting company, today announces the appointment of Serge Lupas to lead the Media Division of Kantar. Mr Lupas will take up the role from today. He succeeds Andy Brown who leaves the business with immediate effect.
According to Kantar’s DIMENSION study, which is now in its fourth year, concern over privacy has led to widespread mistrust in advertising, with 58% of UK-based connected consumers in the UK stating they are concerned that more tailored content might compromise their privacy and only 43% saying they prefer to see ads that are relevant to their interests and needs.
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