Kantar IBOPE Media unveil the official TV Twitter Ratings in Argentina and Colombia
A top ten leaderboard showing the most Tweeted about programmes in each market to be published weekly
Sao Paulo, January 26, 2017 - Kantar IBOPE Media will launch the Kantar Twitter TV Ratings in Argentina and Colombia this month, an online solution providing broadcasters and agencies with access to a variety of Social TV metrics around programmes, broadcasts and channels, extracted directly from Twitter.
The Kantar Twitter TV Ratings allows easy analysis of audience engagement with TV programmes on Twitter through a highly intuitive platform, Instar Social. The online platform allows the selection of different periods of comparison, analysis of the emotions evident, shows key influencers and the top hashtags used within Tweets. Agencies can also now understand the affinity audiences Tweeting about programmes have with different brands, and view a leaderboard showing the most Tweeted-about programmes in real-time.
Fabia Juliasz, Director of Video Audience Measurement at Kantar IBOPE Media in Latin America commented "the Social TV phenomenon is a reality in the daily lives of TV viewers, and the Kantar Twitter TV Ratings allow a deep understanding of these habits and their impact on the communications industry. The Kantar Twitter TV Ratings offer allows - in the same environment – analysis of television audiences combined with the variables of Twitter”.
The solution is already available in Brazil, the UK, Spain, the Philippines and Turkey, and is set to launch in Peru during the first half of this year.
The public leaderboards listing the top 10 programs with the greatest amount of audience engagement on Twitter in Argentina and Colombia will be published weekly on the Kantar IBOPE Media website.
About Kantar IBOPE Media
Kantar IBOPE Media is the leading media research business in Latin America and, following an acquisition in 2015, now forms part of Kantar Media, a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection.
Part of the Kantar group, it provides the most comprehensive and accurate intelligence on media consumption, performance and value.