MIPAA future pioneers bursary award backed by Kantar Media

Pioneering PR practitioners have a chance to receive a Bursary Award of up to £2,000 thanks to Kantar Media’s support of a new initiative from the world’s largest network of professional motor industry communicators, MIPAA Limited.

Motor Industry Public Affairs Associations

The MIPAA Future Pioneers Bursary Award champions the discovery of new ideas by challenging young communicators to be adventurous and help improve the effectiveness of the industry.

Kantar Media and MIPAA Limited have announced a three-year partnership agreement for the project which is open to communications executives (including interns) aged under 30 working in a PR, marketing, internal communications or similar role. Full entry details will be announced at the MIPAA Kick Start “New to Motor Industry PR” workshop taking place on 27 October, via Twitter (@BursaryAward) and on a dedicated microsite: www.mipaa.co.uk/BursaryAward.

The Bursary Award was developed in memory of MIPAA’s former honorary Life President, Gethin Bradley, who got his own kick start in public relations at Land Rover sixty years ago after organising and participating in the pioneering Oxford and Cambridge Trans Africa Expedition.

MIPAA Chairman, Mike Orford, explains the ethos of the new Bursary Award: “We wanted a living legacy to celebrate Gethin’s life; something that captured his enthusiasm for motor industry PR and his passion in encouraging young people to do amazing things. He would have loved the idea of funding an adventure that offers a practical benefit to MIPAA members and helps improve the effectiveness of automotive communications.”

“Thanks to the generous support of Kantar Media, we are able to launch the Bursary Award this year. We’re also involving friends and former contacts of Gethin through an appeal to commission a perpetual Bradley Trophy and provide a fund to present keepsake mementos for the three shortlisted finalists each year.“

As Simon Hughes, Head of Insight – Automotive at Kantar Media says, the company is keen to help develop the next generation of leaders in motor industry communicators.

“Gethin had a legendary status in MIPAA and was pioneering in his approach to PR. We share this spirit at Kantar Media in supporting communicators to improve their effectiveness and evaluate the success of their work.  The Bursary Award similarly champions originality, integrity and excellence in delivery of an exciting new initiative.”

Notes for Editors

The Motor Industry Public Affairs Association (MIPAA) Limited comprises 400 professional communicators who represent major automotive brands, vehicle manufacturers, suppliers, consultancies and other institutions connected with the sector, in the UK and overseas.  It helps members in four key areas:

  • Training - sharing and developing skills using unique industry expertise
  • Careers – developing talent and keeping members informed of job opportunities
  • Knowledge - sharing ideas and tips to save time and resources
  • Networking - events to help communicators do their jobs better

Gethin Bradley (1935-2013) was one of the 13 founding members of Spoke ‘n’ Wheel in 1968 and was twice appointed as Chairman of the organisation. He was made honorary Life President of MIPAA Limited when it was incorporated in 2005.

Details of the MIPAA Future Pioneers Bursary Award, in partnership with Kantar Media, will be announced on 27 October via www.mipaa.co.uk/BursaryAward on 27 October and Twitter (@BursaryAward).

Website: www.mipaa.co.uk | Twitter: @mipaa

Kantar Media provides critical information that helps its clients make better decisions about communications. It enables the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Its services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media.  As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Its experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.

Website: www.kantarmedia.com | Twitter: @kantar_media