Kantar Media launches global consumer profiling & planning solution
TGI Global Quick View will enable users to profile digital audiences and guide media strategies across 22 major advertising markets worldwide within a harmonised dataset for multi-country analysis.
LONDON, 06 DECEMBER – Kantar Media, a global leader in media intelligence, today announces the launch of a new solution to help brands, agencies and media owners .
TGI Global Quick View provides fully harmonised data from a sample of over 60,000 connected consumers in 22 countries* that represent the world’s major advertising markets.
TGI Global Quick View gives a comprehensive understanding of connected consumers:
- their online interests and attitudes
- their media preferences
- their online shopping habits and brand choices
As well as profiling global audiences, TGI Global Quick View allows users to cross-reference with the individual TGI national studies from the 22 markets for enhanced and in-depth localised media planning. TGI Country Datasets cover both global and domestic brands and typically are the local currency for media planning.
As well as TGI Global Quick View, Kantar Media is also launching an enhanced version of its data visualisation tool, TGI Snapshot. This intuitive software – optimised for the international dataset – is loaded with new features to help users identify global trends and compare variables at the touch of a screen.
Andy Brown, Kantar Media CEO & Chairman, comments “TGI Global Quick View is a fantastic addition to Kantar Media’s portfolio of connected intelligence solutions. This new product offer provides a holistic picture of online consumers, enabling agencies to plan global campaigns that resonate locally, while media owners benefit from a better understanding of their media properties across major markets.”
*TGI Global Quick View markets: Argentina, Australia, Brazil, Canada, China, Denmark, France, Germany, Great Britain, India, Italy, Japan, Mexico, Norway, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey and USA.